Websites have become one of the most widely used means for Architectural, Engineering, and Construction (AEC) firms to communicate with their target audience. AEC firms can assemble online portfolios and e-brochures to display their work on their websites and convince prospective clients to hire them. However, just because your firm has a website doesn't mean that people are going to see it. Social media marketing can open up your website to the rest of the world and ensure that it receives plenty of traffic. read more

The process of marketing Architectural, Engineering, or Construction firms, also known as AEC firms, has become increasingly competitive over the years because of lower construction activity and new firms entering the market. Too many AEC firms fall into the trap of only marketing when the phone stops ringing, but you cannot gain momentum unless you schedule a few hours every week for marketing and business development activities. Ongoing marketing campaigns give your firm consistent visibility. read more

Architects might be capable of designing stunning buildings and cities, but web design generally isn't their forte. One common mistake that architects make when building their own website is not using a Content Management System. read more

It is often part of an architect's job to push the envelope and be creative, so it's no surprise that many architects put form before function when it comes to their websites. But on the web, usability is crucial because no matter how cool and flashy your website is, it will only confuse and frustrate users if it's difficult to navigate and doesn't provide them with the information they seek. read more

The Internet has changed the way we do business. One of the best ways to establish a meaningful online presence is through blogging. Regardless of how large or small your architecture firm is, you could blog to build your credibility and reputation. Here are 7 reasons why a blog needs to be a part of every architect's online marketing plan. read more