A picture really does paint a thousand words when it comes to prospective homebuyers. In fact, while homebuyers are quite willing to read text about the home, they must first see a picture to motivate them to do so. That's what makes visual social media so important for marketing your home building company. read more

Tech-savvy architects are using the Internet to connect with like-minded folks, gain a reputation as thought leaders, and of course, attract leads and clients. Every architect should be aware of social media as a lead generation tool. Social media can help you communicate information about your past and ongoing projects as well as spread awareness about your architecture firm, so you're not completely reliant on referrals for business. read more

These days, virtually all of your tenants are likely using Facebook to communicate with their friends and family. Facebook is also a great tool for marketing your property management firm. It allows you to connect with tenants, tell your story, and build your brand name. Here are 6 Facebook marketing tips for property managers. read more

The goal of a chamber of commerce is typically to improve its community's economy and quality of life and help local businesses grow and prosper. As the local and global economy continues to flounder, however, it has become increasingly difficult for chambers of commerce to recruit new members. As a result, many chambers of commerce have experienced declining membership rates. One of the solutions to this problem is increasing the perceived value of membership, so people feel that their chamber dues are justified. read more

Most legal websites leave a lot to be desired. They're typically nothing more than a laundry list of accomplishments, and they often fail to address how law firms can help solve clients' problems. Ultimately, the goal of your law firm's website is to get you more clients. Here are 5 things your website needs to achieve that goal. read more