You are the ultimate authority in your own business. If you are successful, it stands to reason that you understand how to sell to your customers. That said, the best ways to sell to customers has been undergoing rapid changes since the 1990s. Every year, new selling tools emerge, but only some of them produce results. read more

Black Friday and Cyber Monday have become shopping holidays anticipated more than Thanksgiving itself. Preparing your business for these events early gives you time to optimize your efforts and realized the best returns possible for your efforts. Start now with these SEO optimization and Cyber Monday marketing tips... read more

CAPTCHAs are useful tools to fight spam, but they're also bad for your internet marketing conversion rates. CAPTCHAs put an unnecessary barrier between the visitors and the action you want them to take. Stop letting CAPTCHAs kill your conversions by following these tips and tidbits of thought. When you set up CAPTCHA for your blog or website, it can do a good job at blocking spammers and scammers who could harm the integrity of your site, BUT... read more

In the ever-evolving world of the internet, it comes as no surprise to learn that Google has once again changed the way it presents search results. A new search feature called "In-Depth Articles" aims to present timeless, thought-provoking, in-depth content for common search phrases. read more

A website is an important element of your company's image, so it pays to run a critical eye over your B2B landing page. It should include various ways for customers to contact you, appropriate calls to action and informational resources. According to SmallBizTrends.com, a whopping 70 percent of B2B websites get at least one of these web-marketing essentials wrong. read more