How to unveil your new website design and implement a marketing strategy that works! read more

Websites have become one of the most widely used means for Architectural, Engineering, and Construction (AEC) firms to communicate with their target audience. AEC firms can assemble online portfolios and e-brochures to display their work on their websites and convince prospective clients to hire them. However, just because your firm has a website doesn't mean that people are going to see it. Social media marketing can open up your website to the rest of the world and ensure that it receives plenty of traffic. read more

Social media marketing is a part of online marketing and public relations that companies can no longer ignore. Unfortunately, these efforts are time consuming and need attention to detail. It's important to gain as much efficiency in your workflow as possible to cut the time you spend.The following suggested workflow comes for years of social media marketing experience. It may not suit every marketer, but it will at least help you think about ways to streamline your efforts.Don't take all of these four steps on one social media site and then move to the next. You will lose insights that could be transferred among your social media outlets. Instead, do step one on each of your social media sites before moving onto step two. Consider using a social media management application to streamline your efforts. read more

Marketing your website is hard work and takes a lot of time. Few website marketing efforts are more time consuming than keeping your website updated with fresh content… and few tasks are more important. For many businesses, it makes sense to hire professionals who can provide both the technical and creative skills needed. read more

On the surface marketing and social networking involves having a fun brand that engages consumers, speaking with informal, everyday language and growing the audience as much as possible. It's essentially the establishment of a non-corporate online presence. read more