It's common knowledge that newsletters are excellent marketing tools for eCommerce websites, yet some marketers swear them off forever. After going through all the intricacies of A/B testing and using automation tools to be sure newsletters go out at just the right time, they still don't see success. They may even master eye-catching Re: lines that reward them with high open rates, but still no increase in sales. Why do some marketers fail at newsletter marketing? It's because they haven't mastered content. read more

The Internet has changed the way we do business. One of the best ways to establish a meaningful online presence is through blogging. Regardless of how large or small your architecture firm is, you could blog to build your credibility and reputation. Here are 7 reasons why a blog needs to be a part of every architect's online marketing plan. read more